Kaarina Päivinen

Iiwari Tracking Solutions Oy, Marketing Manager

I am a broad-based marketing professional. I get excited about the strategic development of the company; how do we have to act to succeed?

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Background
Articles

Field of Expertise

Strategy, Marketing, b2b, Content creation & production, visual design, copywriting

Expertise

I lead entities. I plan to implement the company’s strategy down to individual marketing measures. I have redesigned the company’s visual look, designed the communication and the way we talk about our services, designed and made digital advertising and websites. I have written and directed videos. I have designed the marketing strategy and measures in close collaboration with the sales and management teams, monitoring the effectiveness of the marketing and analyzing the successes. However, not everything has to be done alone, I have led an inspiring collaboration with several subcontractors.