Software & Platforms
Polytag
Describe, tag and trace technology that enables the implementation of digital deposit return schemes (DDRS). Apply the codes and unlock amazing analytics and DDRS opportunities.
Field of Expertise
Digitally enabling FMCG brands to recycle more
Expertise
Polytag technology not only enables, but also optimises, the plastic packaging circular economy thanks to its collaborative and integrated describe, tag and trace platform services, which offer: • easy data sharing between any stakeholder • unique packaging identification marking • full-circle visibility All of this is powered by patent-pending technologies that comply with GS1 standards. As evidence of the team’s capability to deliver, recently Polytag led a digital deposit return scheme (DRS) pilot across 300 households in North Wales. The pilot achieved a 97% household engagement rate and excellent feedback from users. Currently, Polytag is working with Ocado to deliver a large trial on its own-brand milk lines. Based at the Advanced Manufacturing Research Centre in North Wales, Polytag is recognised as a fast growth start-up with big plans to positively disrupt the recycling sector. Plastic packaging presents significant environmental and economic challenges for our climate, our oceans, and local communities. Realising an efficient and optimised plastic packaging circular economy is complex, but enhanced consumer awareness of recycling is one key element. This is why Polytag is keen to maximise the capabilities of its platform by developing a consumer education channel with the support of OPRL. As a long-established not-for-profit OPRL brings renowned and credible oversight and guidance to the project.