Software & Platforms
We will democratize D2C
Pobuca Suite is a “laser focus” CRM for brands and retailers, in other words for B2B2C and B2C companies. Pobuca Suite helps our customers increase their sales by 20% annually.
Field of Expertise
Customers Experience
Expertise
At Pobuca we aspire to create the next global leader that will disrupt Customer Experience (CX) for brands and retailers. We believe that Customers generate revenue, but Employees are the ones to drive the overall experience. We also believe that technology isn’t the final solution, rather than an enabler. Companies won’t be able to solve their customer experience problems with technology alone - it’s just the means to make it happen. The focus is on experience to realign priorities accordingly. Great employee tools and experience to bring stronger, smarter, more innovative ideas, which will drive future business and superb Customer Experience. Along these line, Pobuca platform offers 2 groups of solutions: • To engage customers and help increase revenues: Campaigns, Orders, Loyalty, Digital Touchpoints. • To empower people in sales, marketing and service with the proper business tools to increase their productivity and offer better experiences: Marketing, Sales, Field Sales, Customer Service, Contacts, Collaboration & Insights. Pobuca’s USP is that we provide a turn-key CX offering that also includes a state-of-the-art AI based software: design consulting, AI software & technical implementation, after sales support and marketing managed services - unlocking real business value. As two times awarded Microsoft Gold Partner, we enable brands & retailers to succeed in their digital transformation regarding Customer Experience. Before starting any of our enterprise projects, our experts help our clients to build a Customer Experience strategy that will accelerate profits and build customer loyalty. With the Pobuca platform SaaS business model, customers achieve ROI by average within the first 10 months: by engaging their customers the revenues grow and by enabling their employees in sales, marketing and customer service tools, the productivity raises, and the costs drop. Solely in the last 3 years have we 400 unique clients that are using Pobuca platform to improve their customers’ experience. In this link you may find customer case studies and the value they got from Pobuca. In 2019 we had €2.34m in revenue (€1.11m in ARR), while in 2020 (following the COVID-19 update) we are expecting 36% growth and that our revenue will reach €3.18m (€1.64m in ARR). Our market: According to Fortune, the Customer Experience Management market is of €10b total value, while it grows fast with 18% YoY reaching €22b by 2026. The opportunity for Pobuca is to focus on specific fast growing verticals -retailers and consumer brands-, industry sizes -mid market- and make the difference in special areas of Customer Experience that are of high value for those segments like Loyalty programs. The problem: Customers demand better and personalized experience; 73% of all people point to customer experience as an important factor in their purchasing decisions and this is a real issue in the case of brands and retailers that have myriads of anonymous consumers. Moreover, customers are expecting to be rewarded for the loyalty they are showing to their favorite brands – it’s like expecting a free drink when you visit very often the same bar. The solution: We need to put our end-customers at the very heart of what we do. We need to understand them. Undoubtedly, technology is needed to be able to orchestrate the entire Customer Experience (CX) and this is what Pobuca offers to brands and retailers, to companies that have consumers as end-customers: • 360o view of the customer • Engage your customers and reward their loyalty • Customer service including digital touchpoints and bots • Empower your employees with AI tools There are 2 groups of CX solutions in the Pobuca platform: those that engage your customers and actually help you to increase your revenues and those that empower your people with the proper business tools in sales, marketing and customer service to increase their productivity and therefore reduce your costs. Engage your customers • Campaigns: Engage your customers with omni-channel, personalized campaigns • Order: Receive chat and voice orders from your customers through an AI bot • Loyalty: Manage a loyalty program for your customers • Touchpoints: Offer better Customer Experience via digital touchpoints: web, mobile, bot Empower your people • Marketing: Increase customer demand, create seamless customer experiences, and automate customer journeys • Sales: Track sales opportunities, better understand customer needs, engage more effectively, and win more deals • Field Sales: Automate your field sales execution with a mobile app • Service: Deliver the tailored service customers expect across channels with AI-enabled experiences and insights to proactively resolve problems and ensure peace of mind • Contacts: Manage and share your business contacts • Collaboration: Your place to create, communicate, collaborate, and get great work done • Insights: Turn data into opportunity and drive better business decisions across your organization with Business Intelligence