Register for free to
view the full innovation profile.
Pobuca Suite is a “laser focus” CRM for brands and retailers, in other words for B2B2C and B2C companies. Pobuca Suite helps our customers increase their sales by 20% annually.
About
The problem: Direct 2 Consumer (D2C) is a business model shift. Brands want to take back the control of their brand and they are becoming retailers leveraging technology. The problem is that currently direct 2 consumer (D2C) is a business only for big players like L’Oréal, Nestle and Unilever, that can spend millions every year. Smaller brands because of cost and complexity can’t leverage technology and engage directly with their consumers. The solution: We will democratize Direct 2 Consumer by offering a go-to-market assistant for smaller brands. Pobuca Suite is a complementary CRM suite, in the same way as Microsoft Office is a productivity suite with Word, Excel and Outlook. Our industry focus is brands & retailers, in other words B2C or B2B2C companies. Pobuca Connect: Fast Business Communication. It allows users to access their company’s contacts on any device and communicate faster. PobucaBot skill: an assistant for business communication. Pobuca Sales: Sales Automation for Brands. It allows brands salesforce to take mobile orders while on the field. PobucaBot skill: an assistant for field sales automation. Pobuca Loyalty: Engaged & Loyal Customers. It allows brands & retailers manage their customer loyalty program. PobucaBot skill: an assistant for consumer engagement. We want to transform Pobuca Suite to PobucaBot, a virtual assistant that connects you with contacts, customers and consumers.
Key Benefits
Pobuca Suite is a “laser focus” CRM for brands and retailers, in other words for B2B2C and B2C companies. Our USP affects a raising number of companies from those industries that are in the “grey area” regarding their business model (if it’s B2B2C or B2C), like franchise businesses or Direct 2 Consumer brands. With Pobuca Suite and PobucaBot, our customers automate their Go-To-Market with technology and best practices, either for their B2B channels or for consumer engagement. Pobuca Suite helps our customers increase their sales by 20% and boost their productivity by saving ~20 man-days per user annually.
Applications
Pobuca is a relationships automation company for brands and retailers. Our software market size is $15b and it grows with a 20% YoY. Our sub-market belongs to the CRM broader market that is the biggest in the world and fastest growing at the same time