Software & Platforms
AI-Enabled Transformation
Softools use their Digital Apps Platform with integrated AI-services to transform business processes that were previously running in Excel or on bits of paper.
Field of Expertise
Andy is an international business author and is considered a thought leader in the following areas: Digital Application Platforms, No-code Applications, implementation of emerging AI services.
Expertise
Andy Bruce is an entrepreneurial business leader known for digitizing business processes and AI expertise.
As the head of Softools, a leading developer of the fastest and easiest Digital Application Platform (DAP), he leverages web technologies and Artificial Intelligence for business innovation. Under his leadership, Softools attracted global corporations like Coca Cola, Grupo Bimbo, Honda, Capita, and KPMG, who rely on the platform's digital applications for significant business outcomes.
Before founding Softools in 1998, Andy had a distinguished career as a business process consultant and Executive Coach, specializing in transformative change. He also has a background in commercial roles and served in the British Army.
Andy's academic pursuits focus on business process optimization and AI, and he has published eight influential books on business leadership.
Overall, Andy Bruce's ground-breaking contributions continue to shape the future of AI-driven innovation and performance transformation.