Field of Expertise
Translating complex clean-tech innovations into compelling stories that drive international partnerships and growth. - Strategic growth: Business Development, Global Marketing Strategy, Corporate Strategy.
- Industry focus: Hospitality, Sustainable Food Systems, Regenerative Agriculture.
- Communication & branding: Public Speaking, B2B Storytelling, Branding, Corporate Video Production (Filming & Editing).
- Core skills: Sustainability, Project Management, Communication, Innovation.
Expertise
For me, the most exciting challenge is making complex ideas feel simple, human, and powerful. Since joining The Waste Transformers back in its startup days in 2016, my focus has been on telling the story of how our technology can turn a problem like food waste into a massive opportunity for businesses.
This storytelling approach has helped us grow into a company that recently secured a €10M Series A funding round, build partnerships with major hotel chains, and expand our reach across the globe. I'm fortunate to share these stories on global stages like COP27, and I'm passionate when working directly with our diverse teams in different cultures to build something lasting and truly impactful.