Food & Beverage
Behavioral Consumer Model
Combining diverse (implicit & explicit) consumer & sensory data for cohesive actionable insights on behavioral and perceptual associations and drivers.
Field of Expertise
Evaluating the efficacy of ingredients on consumers perceived quality of sleep.
Expertise
The HCD Research® Company combines industry standard and cutting edge tools to drive the innovation of our clients’ industries and markets. We hold our team to the highest scientific and professional standards to provide authentic consumer experience insights. We have helped large CPG and food & beverage companies confirm that the product experience (improved quality of sleep/speed to fall asleep) meets the promise set forth by marketing through packaging and messaging. We do this through a combination of validated perceived quality of sleep scales, psychological measures, home journaling and investigating the importance of congruent sensory cues. The best thing of all, we are able to navigate the investigation of sleep quality/sleepiness in a non-clinical setting, making the investigation efficient and easily achievable all while supporting brand messaging and claims.