Field of Expertise

Computer Game products and emerging interactive technologies - AR,VR,MR,XR

Expertise

Having sold the Teque driving game studio I acquired the ‘Creature Labs’ IP roster in 2003. I co- founded and took responsibility for all commercial relations and activities as Studio Head/CEO of Gameware Development. ‘Creatures’ is renowned as ”the first game to bring real life to your PC” and I focused development upon core digital DNA tech to support the creation of artificial life products. In anticipation of the emergence of global direct to consumer platforms across TV, PC and mobile our format strategy was to pioneer cross platform consumer engagement - developing leading edge mobile products "Creebies" ++ for Nokia and the multi award winning "Bamzooki" MR TV shgow for CBBC.