Field of Expertise

Strategic Innovation

Concept to launch product delivery 

Proven track record of innovating successful, innovative and financially viable products across a number of sectors

Expertise

With a background in food innovation and sustainable systems, I lead the strategic development and innovation roadmap for high-value ingredients derived from agricultural waste — particularly underutilised brassica biomass.

Currently, I lead the innovation strategy at UPP, transforming overlooked agricultural side streams—like broccoli stems—into high-performance proteins and fibres for the future of food.