Retail
Shopper Data Passport
Shopper Passport allows Hammerson shoppers to create personalized moodboards of their favorite products
Field of Expertise
Technology x Media
Expertise
Tracey is a skilled, seasoned builder of global platforms and products bridging digital and real-life experiences. She uses her award-winning expertise in content, games, world-building, and storytelling to build direct-to-consumer products for major global brands. Tracey has built product and service verticals for Amazon, Discovery Networks, Dreamworks Animation, and other e-commerce and media companies. She is passionate about incorporating new technologies while applying her deep understanding of traditional media from her years in global entertainment including spending the last ten years building businesses for major media companies from scratch. She has connections deep and wide in tech and media, well-tested expertise, and is versed in international market complexity.