Food & Beverage
Vessl®
Vessl is a pressurized cap with an oxygen depleted, nitrogen infused environment that stores & protects ingredients until the time of use. Helps w/ ESG goals & Consumer Wow factor
Field of Expertise
Sales & Marketing
Expertise
I am currently the Chief Commercial Officer for Vessl, Inc., where I lead sales and marketing for the company. I have over 20 years of CPG experience while working in several different functional areas of the beer industry. I started my career working for an Anheuser-Busch distributor in Minnesota until I moved to Southern California where I gained marketing agency experience at the Integer Group covering multiple states in the southwest business unit. Following my experience with the agency, I held various roles at Coors/MillerCoors which started Marketing Director for AZ, Las Vegas and San Diego. From there I was relocated to Hawaii as the State Sales and Marketing Manager, and most recently led their managed chain division for the Pacific Northwest. I also serve as the President of Virdi, Vessl’s subsidiary company, which acts as the exclusive supplier of our packaging technology to the cannabis & CBD industries. My cross-functional skill set and diverse geographic background helps to expand our business with diligence and discipline. As it relates to the innocent opportunity, I believe our closure (cap) technology can provide a scalable solution that address the core DNA of the innocent brand and their corresponding goals. We provide the only pressurized closure and delivery device that mixes two ingredients at the point of use. Our tech protects natural ingredients within the cap by depleting the oxygen and replacing it with nitrogen. In addition, our closure also blocks UV light and protects from heat, so each product is fresh when the consumer twist the cap. The nitrogen also provides approximately 110 psi of pressure which powers the mixing with no change in consumer behavior (just twist the cap like you normally would on any other RTD beverage). That pressure also provides a multi-sensory consumer "wow factor" that cannot be underestimated. People was to repeat it and share it and children would be on the top of that list (my 6 & 9 year-old love twisting caps and seeing the powerful mixing action!). Last but not least, our technology can be used with a reusable bottle or on it's own and what this means is, you can provide fresh, natural, gut healthy ingredients without warehousing and shipping water across the world, so the reduction in the carbon emissions is absolutely enormous. For example, just one truckload of Vessl's is equal to 30 truckloads of 23oz. bottles! We are ready to scale your business with production facilities across the US as well as international locations in Canada and Japan and we currently do business in 47 countries around the world. You don't need to own equipment, but you can as an option. Nobody else can provide a pressurized closure and delivery device as we hold patents that cover 75% of the world's population. Let's disrupt CPG together and help Innocent achieve it's environmental goals!