Background
OMD is a global full-service media agency, offering media planning, buying, and data analytics to some of the world’s top fortune 500 companies. As a modern media agency, we’re committed to tech enhanced omnichannel innovations to drive business performance and help clients navigate new marketing realities.
Challenge
OMD are seeking new innovations within the AdTech and MarTech sector. Specific innovation solutions that interest us include:
1. Alternative means for media measurement
- Measurement that doesn’t rely on cookies
- Measurement that can track a consumer media exposer across various channels such as connected TV, digital, audio, social, linear TV, out-of-home, print, etc.
- Measurement with detailed analytic outputs; for example, tracking media exposer to provide data on products’ SKU/script level
2. Software as a Service (SaaS) innovations that can target niche audiences to serve ads at the right time and the right moment, without the dependence of cookies
What's in it for you?
- Introduction to one or more OMD client account teams
- Opportunity to work with one or more OMD clients
- OMD would manage any pilot test between the client and a selected partner solution sourced from the LEO challenge
- If pilot test is successful, opportunity to scale the partner’s solution to other OMD clients
- Potential partnership/joint venture opportunity with OMD