Background
A.S. Watson Group (ASW), part of CK Hutchison Holdings Limited, is the largest international health and beauty retailer in Asia and Europe. With a history dating back to 1828, ASW has evolved into an international retail and manufacturing corporation with operations in 25 markets worldwide. Today, the Group operates over 16,000 retail stores covering health & beauty, luxury perfumeries & cosmetics, food, electronics and fine wine.
eLab Tech is the European Group department responsible of the development, coordination and evolution of their overall e-commerce infrastructure. In this overall context, eLab Tech Innovation Team, starting from the main challenges and needs raising from our customers and our Business Units, is responsible to drive innovation, trends and changes.
Challenge
We are looking for trendy technologies and innovative solutions for attracting new customers and that enhance our customer loyalty, nurturing own brand product champions and ambassadors.
Can you help us solve the following challenges?
- What are more cost effective ways of acquiring new customers?
- How can we as a multi-supplier-brand retailer promote our Own Brand products vs A Brands products in an ethical way and encourage customers to switch into Own Brand products?
Areas and topics that we are already looking into including this (non exhaustive) list:
- Solutions that can integrate through SDK or API into an existing App to build loyalty
- Best products: Own Brand as value option, Marketplace to extend range
- New customers with upper funnel investment
- Boost engagement with gamification on website/apps
- Resonating with younger generations values and priorities e.g. sustainability
We are also very interested to applications that are beyond these above areas that address this topic.
Based on that, we have identified 3 main intervention areas, leaving to you the opportunity to integrate where needed:
KEY SUCCESS CRITERIA
- Uplift of new loyalty members
- Decrease of avg age of new loyalty members
- CR uplift for Owned Brand products
- AOV uplift for Owned Brand products
- Revenue share uplift for Owned Brands products
- Time On Site/App uplift given by new gamification initiatives
Applicants must demonstrate within their application:
- Customer WHY
- Business WHY
- Retail Experience & Trends
- Implementation
- Cost & Legal
What's in it for you?
As eLab Tech Innovation Team, we always look for new potential ideas & partners that can help us in driving our BUs strategy and put a smile on our customer faces today and tomorrow.
Every year, we organize 4 Innovation Pitches in order to present the 3/4 best ideas to our TOP 6 Business Units eCommerce departments (ICI Paris XL, Kruidvat, Marionnaud France, Superdrug, The Perfume Shop, Watsons Turkey).
After pitching we assess the BU interests in these best ideas. In case of interest and relevance we move forward with the selected partners to formalize a legal agreement & start a long-term partnership if all the economical, legal and technical conditions are met.
Confirmed partners will have the opportunity to deliver the service to 1 or multiple Business Units (depending on their interest in the technology), but with the advantage of contracting with only 1 legal entity and have 1 invoice address for ALL ASW BUs involved.
