Strategic Roadmapping Services

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Strategic Roadmapping: Align, Coordinate and Time your innovations and capabilities. Companies are frequently looking for growth, innovation and productivity gains to enhance their prospects over the longer term. Unfortunately, more strategy fails than succeeds. Strategic roamdapping is an agile, scalable tool that helps innovators plan the purpose and activities. the Institute of Manufacturing at Cambridge University has massively developed and improved the art and science of roadmapping and conducted over 200 strategic roadmaps for companies and government agencies. The Essential Concepts While roadmapping is a process of strategy development, the roadmap is the output that takes to form of a highly visual connected graphic.  But this simplicity in the outcome underplays its rigour in development. A roadmap seeks to make explicit the key information and organizes that information in a highly structured way. - The external perspective: what are the trends and drivers affecting our markets; - The Internal perspective, what are the technologies, projects and resources we need to deliver new products and services? - And showing how we can Know Why, Know What, Know How and Know When we need to deliver. What are the Results? A very important output from roadmapping is the roadmap itself. Roadmaps come in different forms depending on what it needs to do.  For a product-technology plan, the map will show the key elements and the linkages between them. The roadmapping sponsor may also choose to produce a simplified graphic for wider communication. In the case of a sector or regional map, there may be more graphical design, almost pictorial. A second result is enhanced engagement and better strategy with greater longevity. And better strategy links directly to better business results right at the bottom line. Twice as many companies in the best performing categories use tools like roadmapping. By the design of the roadmapping process, we get more and better options for using new technologies.  The process is not an easy ride – it is very much designed to challenge and ultimately get better results. But also it focuses idea generation on real and tangible opportunities. With correct preparation in the weeks leading up, a Roadmap can be produced in a few days. - It makes visible what you know and what you need but need to. - The strategy is more likely to create buy-in and last over the long term. - Makes complex issues easy to understand and communicate. - Ensures effective use of your precious resources: Know Why, Know What, Know-How, Know When. Do you need a Strategic Roadmap? The following questions could be helpful if you are considering getting into roadmapping, - Is the pace of innovation and technology development increasing, creating a danger of being left behind? - Do you know where and when the new products will flow out into the market and are they backed up by technology acquisition? - Is the R&D well-aligned to your commercial objectives, or does it need better coordination? - Do you struggle to get buy-in and alignment in the company to innovation activities? - Is your innovation strategy complete, or in need of a refresh? Please contact me if you want or need to quickly and effectively develop a roadmap through our facilitated workshop approach.