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Phytolon is using a technology by which natural colors from plants are produced via fermentation of yeast cells, providing healthy, high-quality, and cost effective food-colors.
About
Phytolon is aiming to take the food colorants market by storm with introducing novel betalain-based natural products, which are plant pigments. Consumers today are demanding natural substitutions to replace harmful artificial food colors currently used, and the industry is seeking new solutions that comply with consumer needs, and also meet the industry’s stringent requirements. Phytolon is uniquely positioned to meet this dual challenge by producing natural, healthy and cost-effective food colorants, leveraging proprietary production technology licensed from the Weizmann Institute. Phytolon’s products consist of a broad spectrum of colors, and are highly suitable for various food applications in terms of both cost and stability. The company is led by skilled biotechnologists and food engineers, along with continued support from the agrifood-focused Trendlines incubator. The company has just completed their first milestone, consisting of a lab-scale proof-of-concept.
Key Benefits
Phytolon’s products and technology fulfill the requirements of both the consumer and the food-manufacturer with respect to natural-based products, high quality, cost-effectiveness, environmental sustainability, and contribution to human health. Phytolon’s technology harnesses the full potential of betalains as food colorants by providing products with a wide range of colors, that can be applicable in a wide range of food products, also owing to the water-soluble properties of betalains. The fermentation-based technology guarantees cost-effectiveness, given the independence from agriculture and the high-yield production in the yeast bio-factory. The production method also results in high purity of the plant-based colorants, which enhances their stability and eliminates adverse taste that are associated with natural food colorants that are extracted directly from plants.
Applications
Food industry, cosmetics, textile, printing.