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A 1-click smart QR code for retail customers to receive realtime alerts on key in-store events, like when a product is back in stock, soon-2-expire products or end-of-day clearance
About
Designed with the goal of bridging the gap between the physical world and the e-world in the world of retail, Honeycart is a proprietary one-click scan smart QR code for retail customers to receive real-time updates on key in-store event (like when their favourite product is back in stock), with no app download, and no prior registration.
- Unlike traditional QR codes which scan via a web browser, Honeycart QR codes scan via the WhatsApp mobile app that users already have, and thus automatically captures the scanner's WhatsApp phone number (return address), with easy one-click unsubscribes giving customers full control over their subscriptions.
- With local store management given full control of the deployment & management of the QR codes, the potential for Honeycart extend far beyond “Out of Stock” notifications.
- Imagine shoppers getting updates on freshly baked bread, new arrivals of steak pies, soon-to-expire products, or end-of-day clearance sales —all sent straight to their WhatsApp.
- Honeycart started around mid-2024 as an offshoot of another innovation, but it is already gaining interest from top retailers.
Key Benefits
- By tempting customers back into the store, Honeycart helps retailers increase foot traffic, boost conversion, and enhance customer loyalty.
- Honeycart helps retailers comply with UN sustainability goals.
- By making it super-simple (i.e on-scan) for in-store stuff to notify customers about "soon-to-expire" food, Honeycart helps retailers reduce the amount of food/perishable loses.
- In turn reducing food losses should help retailers pay producers a fair price, while helping alleviate poverty due to cost of living crisis.
- Honeycart's will help retailers connect with a younger, tech-savvy audience
Applications
Honey is targeted to:
- Supermarkets
- Drug stores
- Clothes retailers