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Darius® is a data-driven tech platform for personalised retail marketing that drives customer engagement, visits and spend; inc. 3rd party data transactions, WiFi, ANPR etc.
About
The Darius® Platform empowers your business to engage, profile & segment, enhance, and activate your customer data all in real time. Through an intuitive dashboard, users access crucial metrics and insights through graphs and reports, including campaign views, opens, and survey responses all in one place.
This data-driven approach enables your business to optimise marketing strategies and make informed decisions as well as build your customer base and increase ROI and spend.
Optional integrations such as WIFI, POS, App’s, and ANPR provide first-party data for a comprehensive view of customers.
The Darius® Platform can be use in conjunction with Darius® Intelligence to super charge your marketing and ROI.
Key Benefits
Darius® makes data actionable, therefore goes beyond simple reporting to create:
A structure that can create any kind of report required, flexibility is key, if the data is pushed into Darius, we can report on it.
A data loop back to retailers providing them with useful reports, a data 360 model.
A direct push to marketing so that data and insights can be actioned by the Marketing and Asset teams.
Future Proofing – allowing a move quickly to Machine learning/AI capability to use the data for predictive modelling.
Until now the data has been operationally focused, Darius® can become actionable across the entire estate from asset value, operations and marketing to new commercial models.
Applications
- Retail
- Shopping Centres
- BIDs
- Convenience Stores
- Grocery Stores