Mediatech, Martech, Fintech
Soundpays is a mobile engagement solution utilizing patented ultrasonic sound technology to digitally connect one's mobile device to traditional media to enable a real-time, ”actionable” and “shoppable” experience directly from the content that viewers are watching or listening to. In stadiums, retail sites or while on-the-go, users can download coupons or make direct, "in-the-moment" purchases from screens or sound systems. Specific to retail stores, shoppers can download coupons and/or receive additional information on products directly from the overhead store sound system, from in-store screens and displays or even from analog shelf display signage. Viewers can do the same outside of the store from TV, radio or OOH. In all environments, the solution generates new levels of attribution data, including customer interest and intent-to-purchase measurements.
