Strategic Design
Our mission is to use strategic design to create products and services that benefit people and the planet
Industrial Design, Product Design, NPD, Innovation
Smallfry is a strategy led, Industrial Design and Development consultancy based in Coventry, at the heart of the West Midlands. Operating globally, we offer research, innovation strategy, marketing, industrial design, engineering, and 50 years of experience to deliver market leading products and services across the consumer, industrial, FMCG and medical sectors. Our methods are informed by a deep understanding of the needs, desires, and drivers of people; be it customers, consumers, patients, or those who make their organisations work. Smallfry aims to make a difference to people’s lives, ensuring customer needs are at the forefront of the design process.