Software & Platforms
Digital Bites
We help brands and retailers crowdtest strategic decisions—like NPDs or merchandising tactics—before real-world implementation, using VR- and AI-powered shopping simulations.
Field of Expertise
Theodoros Sofianos is an expert in combining food science, consumer behavior research, and immersive technologies (VR & AI) to innovate product development in the FMCG/foodtech and retail space.
Expertise
Food-tech entrepreneurship & food science – As Co‑founder & CEO of Digital Bites, he leads using virtual reality to simulate realistic food products for consumer testing, revolutionizing how food brands validate new concepts.
VR-driven market research – Builds immersive virtual shopping environments to track consumer behavior (tracking attention, emotions, purchase decisions) with brands like Pescanova, replacing costly prototypes and staged tests.
AI‑augmented consumer insights – Applies AI to collect and analyze VR data, streamlining processes like trend forecasting, strategy optimization, pricing, pack design, and in‑store effectiveness, while emphasizing the need for human strategic judgment.
Thought leadership & industry influence – Active speaker at international forums like MIT GSW and COMFOCUS, advocating for VR/AI adoption.