Field of Expertise
Corporate Innovation & Innovation Ecosystem Design
Expertise
I am a seasoned innovation professional with over 15 years of experience in branding, marketing, business strategy, and corporate innovation. I have honed my skills working in top agencies, consulting firms, and in various industries such as fintech, financial services, and corporate innovation. With a background in advertising, brand consulting, and business strategy, I offer a unique combination of strategic thinking and creative problem-solving. As a former creative director and team leader, I have extensive experience working with senior leadership teams, developing strategic plans and future scenario plans. My experience in four key areas - Brand Marketing Communications, Business Strategy, Strategic Lab Facilitation, and Corporate Innovation Strategy - has allowed me to become a well-rounded and effective strategic advisor. I bring to the table a deep understanding of the creative process, expertise in developing go-to-market positioning, and the ability to deliver impactful business strategies. I am trained in Design Thinking and the Agile process, which allows me to effectively facilitate Strategic Labs and help clients address key business challenges and opportunities. In the area of Corporate Innovation Strategy, I have knowledge of advanced technologies, corporate innovation best practices, and start-up sector dynamics, which enables me to establish innovation programs and strategies for both established companies and start-ups. In conclusion, my unique skillset and experience make me an effective strategic advisor, capable of creating business roadmaps, providing creative solutions, and managing brand strategy, marketing, and communications, as well as corporate innovation programs.