Register for free to
view the full innovation profile.
We develop zero virgin fibre materials for packaging, point of sale and general communications using only recycled pulp and a number of different process waste opportunities.
About
Medoola is a purpose driven sustainable packaging and supply chain consultancy. Through our own business model PEP (Process, Equities, Planet) we work with clients who share a purpose to making sustainable change happen.
We unlock sustainable change opportunities and build and implement viable sustainable systems for scalability, all with a commitment to environmental footprint reduction for client, consumer and the planet.
Key Benefits
Our zero virgin solutions can be applied across all paper based formats, corrugate, cartonboard, labels and papers. Using our supply chains we unlock sustainable reduction.
We can reduce the burden on our forests by guaranteeing recycled pulp mixes and by utilising by unique design different waste streams as part of each mix. (Eg cocoa shells, rice hulls, wheat straw ends, recycled textiles, tomato stalks, denim dust).
Each material is zero virgin fibre - no new trees cut down. Our process supply chains also see benefit via our LCA analysis of 30% GHG reductions compared to traditional materials plus big reductions in land use and water.
Our aim is to deliver each material at cost parity or less to existing, removing the last barrier to real change.
Applications
We break our target into three key areas:
- Packaging - applicable to all FMCG, CPG and Pharma clients
- Retail Display - applicable to all FMCG, CPG and Pharma clients
- Communications - applicable to any service provider using papers to engage large scale communications to clients (papers, envelopes, marketing collateral)