Register for free to
view the full innovation profile.
YourFit 2.0 by 3DLOOK offers consumers a fun and simple way to find clothing that fits their unique body while building a digital closet of items from their virtual try-ons
About
YourFit 2.0 by 3DLOOK is the first and only out-of-the-box omnichannel virtual fitting room solution that bridges the gap between physical and digital shopping, and fully recreates the dressing room experience online. Developed based on feedback from hundreds of businesses and thousands of customers, the solution helps brands and retailers to overcome high return rates, detrimental to the bottom line and the sustainable practices modern shoppers demand. YourFit 2.0 includes pioneering features designed to engage customers and enhance the shopping experience, including: engaging photorealistic virtual try-on combined with instant feedback on what size would fit best, powered by a patented core technology and delivered through a dynamic native app experience that does not require consumers to download an app; a new personalized recommendation engine that lets a shopper to virtually try on AI-picked items based on the shopper’s body shape and measurements, fit preference, inventory and best-sellers, simplifying the online shopping experience and replicating the sales associate; a unique new social sharing feature encourages shoppers to share their try-on with a single tap, promoting brand re-engagement and bringing new shoppers back to the brand's website as a form of customer acquisition. 3DLOOK’s YourFit 2.0 also offers out-of-the-box integration with leading ecommerce platforms such as Shopify and Shopify Plus, enabling fast implementation in under a week. For all platforms, YourFit 2.0 offers API and SDK packages optimized for both web, and native IOS and Android. The platform also powers a streamlined and contactless in-store experience using NFC and RFID technology, where customers can tap or scan in-store touchpoints to instantly access the virtual fitting room.
Key Benefits
Unlike any other solution, YourFit 2.0 by 3DLOOK is the only one to offer a virtual try-on feature, personalized size and fit recommendations, product recommendations, and social sharing to customers in one seamless experience. As a true omnichannel solution, it is unique in its ability to bridge the gap between the digital and physical space, allowing consumers to shop how and where they want to and removing any size and fit obstacles throughout their shopping journey while ensuring complete data privacy and the highest level of output accuracy.
Applications
Fashion brands and retailers. With a global market value of $759.5 billion in 2021, apparel, accessories, and footwear are the number one ecommerce sector in the world. Average US product return rates jumped to 16.6% in 2021 (vs 10.6% in 2020) with apparel having the second highest return rates of 12.2%, creating a critical need for brands and retailers to address sustainability and adopt personalization strategies.