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WeASSIST is a visual interpreting service for blind and low vision people, offering fashion advice, navigation support, and now beauty advisory through its app.
About
There are approximately 253 million visually impaired people worldwide, and many rely on the white cane, a simple tool primarily designed to provide ground-level obstacle detection. By equipping the white cane with modern technology, WeWALK delivers a safer and more independent mobility experience to visually impaired people. WeWALK is more than a product; it is the first step in a societal transformation that fosters social inclusion by empowering visually impaired people.
Strong R&D partnerships with Imperial College London, RNIB, and Microsoft enable WeWALK to shape the future and change the lives of visually impaired people with cutting-edge technologies. WeWALK accessible technology solutions have reached tens of thousands of users spread across 59 countries. WeWALK was selected as Amazon's Startup of the Year, named a TIME Best Invention, and was an Edison Awards Gold Winner, appearing in more than 750 media outlets, including CNN, BBC, Forbes, and Bloomberg. WeWALK also received an honourable mention in World-Changing Ideas, a major annual award by Fast Company that recognises products, companies, and designs that are pursuing innovation for the good of society.
Key Benefits
By utilizing WeASSIST, the No7 brand can transform the beauty shopping experience for blind and visually impaired customers. Our service offers a range of benefits specifically tailored to meet the needs of this demographic:
- Accessible Beauty Consultations: Blind and visually impaired customers can receive virtual consultations from beauty experts who are trained in providing guidance and descriptions that cater to their specific needs. These consultations ensure that customers can confidently select products that align with their preferences and requirements.
- Audio Descriptions and Tutorials: WeASSIST provides audio descriptions and tutorials for No7 products, allowing blind and visually impaired customers to understand product textures, colors, and application techniques. This feature enhances the shopping experience and empowers customers to make informed decisions.
- Accessible Product Information: WeASSIST ensures that all product information, including ingredients, usage instructions, and benefits, is accessible through screen readers and other assistive technologies. This accessibility feature enables customers to learn about products in detail before making a purchase.
- Inclusive Beauty Community: By embracing WeASSIST, the No7 brand demonstrates its commitment to inclusivity and diversity in the beauty industry. Blind and visually impaired customers are welcomed into a supportive and inclusive community where their beauty needs are recognized and addressed.
Overall, WeASSIST enhances the No7 brand's commitment to accessibility and inclusivity by providing blind and visually impaired customers with a tailored and empowering beauty shopping experience.
Applications
"The path to accessibility has been trodden by some brands, but it’s cheaper and more convenient for others to ignore an entire demographic of people than it is to enforce change." - ELLE Magazine