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Waterfall Automation Automation offers an innovative IoT-based smart irrigation solution designed to revolutionize agriculture by optimizing water usage and enhancing crop yields.
About
Waterfall Automation is an innovative agritech solution designed to revolutionize irrigation management. Utilizing advanced soil sensor technology and scalable LoRa communication, Waterfall optimizes water usage and enhances crop yields, achieving up to 60% water savings. This IoT-based system is versatile, seamlessly integrating with existing pipeline structures on both small and large farms. Waterfall’s technology involves affordable wireless sensors that monitor critical microclimatic parameters, enabling precise control of pumps and valves. This smart system provides real-time data analytics and remote access through a mobile app, allowing farmers to manage irrigation efficiently from anywhere. The user-friendly interface ensures that farmers can easily adapt to the system, making informed decisions that boost productivity and conserve vital resources. Beyond water conservation, Waterfall’s intelligent automation reduces labor requirements and minimizes the risk of crop failure due to water stress. The system’s reliability and innovative after-sales service ensure minimal downtime and maximum operational efficiency. With a focus on sustainability and technological integration, Waterfall Automation empowers farmers, enhances agricultural resilience, and supports the global shift towards smart farming practices. Waterfall Automation is committed to transforming traditional farming into a more sustainable, efficient, and profitable enterprise, aligning with national priorities and leveraging government support for wider adoption.
Key Benefits
There is a market need for our product because farmers today face major challenges like irregular irrigation, water scarcity, labor shortage, and high production costs. Existing solutions are either too expensive, too complex, or not tailored to their real, ground-level problems. Our product automates irrigation using smart sensors and mobile-based controls, making farming more efficient, saving water, reducing labor dependency, cutting costs, and improving yields — all while being affordable, retrofit, and easy to use for progressive and semi-progressive farmers.
Applications
Our primary customer segment includes progressive medium to large farmers (landholding >5 acres), growing high-value crops such as grapes, pomegranates, bananas, and sugarcane, with existing drip irrigation infrastructure. These are early adopters of technology who seek better productivity, efficiency, and convenience. While the user is typically the farmer or farm manager, the paying customer may also include family decision-makers or agri-dealers facilitating sales.
The addressable market includes 1 lakh such farmers in Maharashtra alone, translating to a ₹200 crore market in the next five years at an average ticket size of ₹2 lakh per system. Across India, this expands to ₹1000 crore by targeting similar farmers in states like Gujarat, Karnataka, Telangana, and Tamil Nadu.
Our value proposition is clear:
80% water savings
50% increase in yield
20% reduction in fertilizer use
Mobile-controlled convenience, eliminating the need to visit the farm at odd hours
No change in existing infrastructure, ensuring easy adoption
By solving the biggest pain points of time, labor, and unpredictability in irrigation, our solution delivers high ROI within one crop season—making it both a desirable and economically sound choice for our customers.