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Connecting digital people and experiences to instore purchases. Driving sales and creating data and insight through the execution of secure promotions.
About
Secure, scalable, flexible. Our promotions platform provides the rails for promotions, powering all aspects of a promotion from creation to redemption - from offer set-up (including security controls); publishing to your desired channels (websites, apps, CRM and social); to secure redemption in participating retailers. We work in the background so that the consumer engages with your brand and that of their chosen retailer. With over 50 years of settlement experience we’re trusted by the leading FMCG brands and retailers in Europe, so whether you are a brand putting a promotion into the market, or a retailer accepting a promotion from a shopper, you can do so with confidence and control. Using a combination of promotion mechanics we design campaigns to achieve each clients' promotional goals and offer wider business services to improve business operations, including complaint resolution (to winback unhappy customers), staff benefits allowances (to enable colleagues to redeem product allowances where they prefer), and trade activation (to help get products and shelves and monitor compliance).
Key Benefits
We connect brands, shoppers and retailers through each promotion. The consumer experience is in the brand of the promoter and the retailer, whilst Valassis work in the background to manage the complexities of promotion fulfilment. The platform provides full API access to give total control to our clients, or we offer white label applications to support speed to market. The platform can integrate to other publishers (e.g. affiliate channels) and business systems (e.g. CRM, Marketing Automation, etc). We are a data processor so the client owns the consumer and the related promotion data, meaning we drive sales AND create valuable data for clients to enhance future operations. We have 50 years experience in managing the fulfilment of promotions and are proven, tested and trusted with the management of millions of transactions and £millions in funds and settlements. On our platform we have in excess of 700 campaigns, funded by 300 leading FMCG manufacturers each year.
Applications
We combine promotion mechanics (including secure mobile coupons, cashback & rewards) to execute multiple applications: Consumer promotions - to drive trial, boost sales, sell across a range, drive footfall to store and others Complaint resolution (customer care) - https://www.youtube.com/watch?v=LntDVaLM-ZM Trade activation - https://www.youtube.com/watch?v=9Xth_A1ZJ9o&t=17s Staff benefits fulfilment - https://www.youtube.com/watch?v=K1RN9pdKaSI