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Our proprietary AI software identifies consumer details & analyses emotional response to give an in-depth insight into products and brands
About
Introducing our emotional analytics platform that processes real-time video feed and tracks eye & facial muscular movement. Then utilising patented AI model analysis we then measure a response on 9 different emotional parameters that completely focuses on the consumer. Unlike other cognitive models, we provide a complex mix of human emotional responses that have been tested across multiple geographies & ethnicities, thus giving you the tools to help apply consumer data to products . The other difference is we gamify the process that engages the consumer with the brand and the products. Not only do you get deep analysis and statistical models to predict preferences of your consumers and trends of taste, look, packaging etc (every single element of the process) but the software generates an image (or AR avatar) for the user that indicates their response; it can even be linked to their product personality (eg Little Bites Happy) which they can share via social media
Key Benefits
Truly understand a consumers feelings of a product and brand from first seeing the packaging to tasting the item. Analyse the whole journey and Identify points of excitement, delight as well as drop-off points during the consumers’ experience. Identify if your product and packaging is having the desired effect on your audience by benchmarking whether they relate to the products as they do to your competitors. With an easy to use dashboard multiple simultaneous testing can be accomplished identifying very quickly what is working and what is not. This end to end solution helps a business to make fast smart informed business decision on product / package development and much improves on the old way of just asking someone, as in this case the face never lies.
Applications
Can be employed in-store or wherever consumer analysis is required. We have customized sampling kiosks that are deployable in any store. Already employed worldwide (including the US) providing data feedback to numerous brands and retailers, case studies can be supplied as requested.