Register for free to
view the full innovation profile.
Not just Italian food, but an unforgettable interactive, customer-driven experience. Interactive technologies lead to a deeper level.
About
VENTUNO has built around the Experience Boxes a Product / Service Ecosystem aiming to promote the honor roll in Italian food, beverage, tourism, culture. Our exclusive Ecosystem Approach is based on an immersive and unique user experience through several touchpoints: Experience Box Experience Stores Docuseries Our goal is for VENTUNO to be perceived as worldwide ambassador of Italian Lifestyle. Not just Italian food, but an unforgettable interactive, customer-driven experience in a physical store that is mirrored online. Interactive technologies lead to a deeper level: the experiential path that brings together a variety of brand assets (Videos, AR/VR, ASMR, food expertise) to create an immersive exploration of Italy’s gourmet scene, complete with actual tastings in a typically Italian, convivial context. The continuous change and renewal of experiences with seasonal and regional backgrounds, as well as gamification and seamless interplay with social and online communities, trigger enduring curiosity and engage customers. The latter tend to return to this space, integrating it into their social life. Purchasing our Experience Boxes is possible either in-store or online, even with same-day delivery.
Key Benefits
An Experience Box enabling an authentic exclusive Italian Food & Wine and Travel experience, supported by Immersive Technologies (VR & AR), promoting: Awareness and access to the hidden gems of a country, enjoyable and sharable in advance from home Access to international markets for small food producers Conscious consumption & travel, contributing to the reduction of CO2 and pollution
Applications
The target market is the whole international market; all those who like to travel but in an environmentally conscious way. We are developing this project in Asian markets but it is an application that can be developed in different markets.