Surprise Afternoon is a kind of packaging for herbal tea bags that is so that consumer doesn't know what is inside each envelope and package contains 20 different herbal tea bags
About
There are many different herbal teas and hot beverages around the world and people know only some of them respective to their locations. Surprise Afternoon give people the chance to experience new tastes from different parts of the world. The beverages inside the package could be from Mexico, China, India or anywhere. And inside each envelope contains a description card that explains about the herbal tea and where it comes from. For two reasons that's a good idea: 1) People who drink tea and coffee mostly get accustomed to a brand or taste and do not try for new tastes. But consumers of herbal teas are different. They would prefer different types of herbal teas in a package. One of them is me. 2) Many of the people love surprise and experiencing new things. Types of Packaging and business strategies 1) surprise: Surprise packaging is so that nothing is written on the package and the consumer only knows that contains herbal teas. There are two business strategy for the packaging: 1- Advertisement Strategy: We do not pay for teas and instead, we advertise for them and on the description card inside the envelope we mention their company' name and website URL. 2- Without advertisement: In the approach, we buy the herbal teas in large amount and turn them into herbal tea bags. What that actually will happen will be a mixture of two strategies. 2) Ordinary Mixed Package: The package contains some different herbal teas and the names of them is written on the package. The two business strategy are applicable for the packaging too. Surprise packaging can also be used for food and other beverages . For foods the name could be "Surprise Meal". The product is a package contained raw materials for cooking a food and a piece of paper that describes the food's history and instruction to cook that.
Key Benefits
For two reasons that's a good idea: 1) People who drink tea and coffee mostly get accustomed to a brand or taste and do not try for new tastes. But consumers of herbal teas are different. They would prefer different types of herbal teas in a package. One of them is me. 2) Many of the people love surprise and experiencing new things.
Applications
That's a strategy for selling and not a device.