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Low-cost, easy-to-deploy sensors and software for real-time water quality monitoring, providing actionable insights to enhance environmental sustainability and waster ESG goals
About
FreeUP stands out by making water quality monitoring both low-cost and accessible, democratizing the process and putting it into the hands of farmers. Our innovative hardware is designed to be affordable and easy to deploy, while our comprehensive software platform integrates additional data to simplify water quality analysis. Collaborating with esteemed organizations like the Rivers Trust, we ensure our solutions meet the highest standards of ethical and environmental integrity. By reducing costs and enabling broad access, we empower anyone, especially those previously unable, to measure and improve water quality. Our proven technology, strong ethical backing, and established partnerships make us ideally positioned to help Tesco achieve ambitious ESG goals and lead the movement towards better water quality management amidst the challenges posed by climate change.
Key Benefits
FreeUP provides significant benefits to Tesco and its supply chain by offering easy-to-use technology that can be adopted widely across Tesco's farms. Our system can identify water security issues and pinpoint areas where fertilizer use can be reduced, resulting in cost savings for farmers. Furthermore, our technology helps farms secure government funding by demonstrating existing water quality and highlighting areas for improvement to win grants for necessary enhancements.
For Tesco, our solution offers a standardized method for assessing and validating the ESG efforts of their suppliers. FreeUP acts as an independent verifier, ensuring the credibility of Tesco’s sustainability claims. Given that water quality and security have lagged behind other ESG targets due to historical measurement difficulties, FreeUP's innovative approach simplifies this process.
Working with scientific institutions and not-for-profit organizations, we enhance the credibility of our data. In light of recent public concerns about water quality and environmental issues, a strong commitment to ESG goals from Tesco would resonate positively with the public. This approach not only strengthens Tesco’s brand value but also sets it apart from competitors, potentially attracting environmentally conscious consumers and securing trade opportunities sensitive to climate and environmental considerations.
Applications
Our primary target market is Tesco's agricultural supply chain, specifically the farmers and landowners in the UK who are responsible for a significant portion of British produce. This includes poultry farms, dairy farms, and crop producers, many of whom face scrutiny over their water quality impacts. By deploying FreeUP's technology across these sensitive farming catchments, Tesco can help mitigate potential water quality issues caused by agricultural activities.
Our technology empowers these landowners to monitor and improve water quality, ensuring compliance with environmental regulations and enhancing their sustainability practices. By integrating FreeUP's solution into your supply chain, Tesco can demonstrate a strong commitment to ESG goals, thereby enhancing public relations and appealing to environmentally conscious consumers. This approach not only supports the sustainability efforts of your suppliers but also reinforces Tesco's reputation as a leader in promoting environmental stewardship within the agricultural sector.