Register for free to
view the full innovation profile.
Showerkap is a pioneering tech startup on a mission to change how people use water and energy. It combines engineering and behavioural science in first-of-its-kind smart technology
About
We're dedicated to reducing water consumption through technological innovation and behavioural change. By carving our innovation at the psychological joints of human decision-making, we aim to become 'choice architects.' While maintaining individual freedom, our approach gently nudges users towards better decisions regarding water and energy use. Founded in 2022 by lifelong engineer and inventor Steve Harding, Showerkap demonstrates how engineering, combined with behavioural science, can address water and energy wastage, ultimately contributing to lower costs and carbon dioxide emissions reduction.
The urgency of water sustainability is undeniable. There's no singular solution; technology plays a vital role, but we also need a parallel transformation in our water consumption habits. We must rethink our relationship with water and strive to achieve more with less.
Key Benefits
The imperative of water sustainability is unquestionable. While engineering technology is crucial, it's not the sole solution. We must also undergo a transformation in our water usage. It's time to reassess our relationship with water and aim for greater efficiency. At Showerkap, we meet this challenge by uniquely combining three separate pillars – Nexus, Marshal and Ripple – to address the water and energy sustainability challenge through a holistic approach that integrates engineering, choice architecture, and behavioural science.
By combining these three pillars, Showerkap revolutionises the way we interact with water and energy. It goes beyond traditional engineering solutions by addressing the behavioural aspects of water usage, ultimately promoting a more sustainable and conscious approach to resource management.
Nexus is a unique valve that captures water usage data, including flow, temperature and time. It incorporates a patented fade system, gently simulating water running out to prompt users to exit the shower and reduce time spent showering.
Marshal harnesses the data from Nexus and provides detailed analytics in a cloud based platform, providing property managers with systemic monitoring and macro-level insights into water and energy usage within a bathroom. This includes water safety monitoring, CO2 emissions, and leak detection. Accessible through a user-friendly web application.
Ripple is the behavioural science based mobile application, which utilises data with personalised 'nudging' techniques to empower users control over their water usage. By leveraging the insights from Nexus, Ripple can give the users the power to control their shower time, gain data on their consumption of water, energy and CO2, and reward users for making changes that reduces their water, energy and CO2 consumption.
Applications
Hotels and Universities are large and growing markets within the world and are high-volume water users.
They face pressure to meet sustainability targets, social and economic goals.
With demand for Sustainable Hotels from travellers increasing to over 80% and consumers becoming more eco-conscious, businesses are having to align to consumer needs.