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We occupy a niche of recycled, low-cost plastic shoes that makes a profit, whilst also benefitting people and planet.
About
Problem Summary: - Over 381 million tonnes of plastic wastes are produced annually - Plastics are recycled to exact volume of plastics (p>0.05 i.e not significant) = more plastics, more flooding. Volume of plastic remains constant and even higher in the environment, more pollution - ~ 90.5% of these wastes have never been recycled - This has resulted in over 5 trillion plastics still floating in our oceans Solution Summary: - We are a team of shoe designers and environmental scientists - We imagined if we could convert all these plastic wastes to foot wears - making money and reducing wastes simultaneously - Potential for impact is huge! - Global footwear market is currently valued at $264 billion! - We decided to occupy a niche of recycled, low-cost plastic shoes (which are modular and patented) will make a profit, whilst also benefitting people and planet.
Key Benefits
- Modularity of our shoes - Shoes made from plastic wastes - Our shoes reduces volume of luggage our customers carry - the modular nature of the shoes allows this. - Cost efficient: our customers get our shoes at prices 75% less than those of competitors - Our customers feel cool while wearing our shoes - the modular nature again - Emotional connection - our customers have a feeling of saving the environment.
Applications
We have two customer segments: 1. B2C (direct sales of shoes to end customers): Mass Market (The average customer has low to median level of disposable income) seeking an experience of comfort, quality and service differentiation aged between 18 - 35 years, resident in urban and peri-urban regions 2. B2B: Franchise (in plan)