Newlife Paints’ process directly reduces the amount of unwanted paint that would otherwise end up in landfill and potentially damage the environment.
About
About Newlife Paints In 2006 approximately 400 million litres of paint were sold, of which it is estimated that around 60 million litres remained unused and stored in cupboards and garages. West Sussex based firm, Newlife Paints launched in 2008 with the sole remit to process and recycle this waste paint back into a full specification product. After two years of research and development, the product launched to market as a high quality, affordable, recycled emulsion paint. The product is now award winning; Winners of the British Coatings Federation Sustainable Innovation Award Finalists of the Lets Recycle Recycling business of the year Winner, Best Recycled Product award, from UPM, 2010 and 2012 And shortlisted for the Environment Agency, Pioneering technology and Innovation award. Winners of House Beautiful Best Wall Covering Award Winners of Zero Waste Award Winner of Grand Designs Kevin McCloud’s Green Hero We have been featured in: House and Garden Magazine, Country Homes and Interiors Magazine, The Daily Mirror, The Guardian, The Sunday Telegraph and Grand Designs Magazine. Our clients range from private individuals through to large construction companies. We are also now stocked in B&Q nationally and Brewers in the South. How Does The Recycling Process Work? The process is currently being patented, so we can’t tell you much, but here’s what I can tell you: We only work with water-based emulsion paints. We collect the waste from Household Waste Reception Centres (HWRC) and commercial sites, and carefully separate the cans into colour groups, and matt or silk types. We also separate and sort exterior and interior types. The segregated products are then combined into large working tanks before processing. The working tanks are then homogenised using high speed, high power mixers. Each tank is checked for bacterial degradation, pH, solids level and colour. Every batch is individually upgraded to return the contents to the adjusted colour and full specification. This process ensures each batch has good viscosity and high opacity. The paint is then filtered and packaged for sale. A sample of every batch is retained in the laboratory. Each container is batch numbered for traceability. The Reborn Collection has a minimum 90% recycled content. Trade paint has a minimum 50% recycled content. Colour matching service available. Product available in interior and exterior grade emulsion paint, as well as a hardwearing Durapaint. Each year we divert approximately 100 tonnes of paint from landfill or incineration – this figure is rising year on year. Our recycling process has been assessed by Dulux, and they are supporting our company to help with further developments of the process. Reborn Collection In May 2013 we unveiled our latest designer colour collection, ‘Reborn’, at Grand Designs Live at London ExCeL, where we were selected as one of Kevin McCloud’s ‘Green Heroes’. The designer collection comprises a range of 28 softer coloured premium emulsions, hand blended from unused paint diverted from landfill. We now use Cornish Clay (also known as Kaolin) and Calcined Clay, Derbyshire Limestone and Italian Marble. It is up to our Chemist (Keith) to decide which of these natural additives are used and the quantities in which they are added, this decision depends on the colour being produced and results of the paints lab tests before it is worked on. These natural additives improve the paint in various ways, including: aiding the flow of the paint, improving water resistance, opacity and density of the paint film and thickening the paint. To maintain low VOC for our paints we only manufacture using low and even lower minimal grades. We do not add any solvents in our processing, but the addition of minerals further lowers the VOC. Our paint has a beautiful smooth, flat matt finish this is due to the extra minerals we use. The colour presentation and brightness is also aided by the addition of these natural minerals.