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PureSea seaweed ingredients are sourced in the pristine Scottish Outer Hebrides, with innovations around flavour and nutrition that meet market trends and consumer demands
About
PureSea seaweed ingredients offer sustainable and essential nutrition from pristine Scottish seas, and address huge global deficiencies through natural innovation. The key nutrient is iodine, and with iodine deficiency impacting 2 billion people globally, including 70% of Europeans, seaweed is the only natural plant-based source of this essential nutrient. Nestlé and Unilever have identified iodine as one of the top nutrients of focus in 2022. Adding PureSea ingredients to snacks is easy, cost effective, and enables highly pertinent front-of-pack health claims. PureSea also offers innovative flavours, and umami properties for flavour enhancement, and has proven success with snacks in various formats. https://www.seaweedandco.com/puresea/
Key Benefits
PureSea seaweed offers sustainable, innovative and on-trend food ingredients that can have multiple benefits, in commercially viable formats and inclusion levels, summarised as: - Health Halo: Consumers have been shown to positively perceive seaweed, and products containing it, as healthy - Health and Nutrition: Providing key nutrients, addressing known national deficiencies (being the only plant based good source of essential iodine), and enabling EU Approved Health Claims on pack. - Flavour enhancement: Enhancing flavour and reducing salt, as well as providing innovative flavour more broadly.
Applications
PureSea is used extensively across the nutrition market as well as food and beverage. PureSea has been used into products for M&S, PepsiCo, Premier Foods, Sainsbury's and many more across almost every category. These include nutritional supplements, meat, fish, beverage, soups, sauces, plant based, dairy and snacking to provide the benefits listed above and meet market trends and consumer demand.