PROPEL – IP strategy for SMEs

About

A company without an IP strategy does not have a business strategy. At a time when over 70% of corporate value relates to intangible assets, and an important part of that is intellectual property, it is essential to develop and maintain a strategy for maximising the value and minimising the risks associated with those assets. An IP strategy are those measures implemented and monitored by a business to ensure that intellectual property rights are developed, exploited and respected in a manner which is consistent and additive to its corporate goals and objectives. Intellectual property is relevant to very many aspects of a business, and is a team sport. PROPEL has been designed for innovative companies whose growth strategy may require borrowing, fundraising, partnering or other major corporate transactions, including acquisitions and divestment. It is an affordable and accessible IP strategy service directed towards small to medium size enterprises (SMEs) which enables companies to take a structured and tailored approach to building a sustainable IP strategy. It allows SMEs to build strong foundations for an IP Strategy that are capable of adaptation and evolution over time. PROPEL is structured around seven core modules, which begin with establishing a common understanding of the IP issues facing your business, and ends with a set of recommendations for the ongoing management and evolution of the IP strategy. The core modules are directed towards: Awareness and education Innovation strategy Brand Supply chain management Risk management Finance Governance   Additional more specialist modules are available, which cover areas such as open source software, open innovation and the protection and exploitation of data. Aistemos has assembled a respected and experienced team who have advised the world’s leading innovators on the management of IP value and risk, integrating IP business considerations into the fabric of organisational management. PROPEL is delivered by members of this team who facilitate an IP Strategy workshop and deliver a report with actionable recommendations. Our experience is that many of the quick wins cost nothing to implement, other than a change in approach.