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New kind of bread carrier for sandwiches, soft and non rigid-pizza like dough, formed and baked through a production process as edible pot, with internal dough surface also toasted
About
New Ideas Artisan Bakery" is a small "experimental" bakery workshop in Athens, Greece. By the term experimental we mean that we try to design and develop new bakery products, using small scale production. Then, we sell them B2B using also small scale distribution in order to get real market feedback. We proceed only if we are confident that these products could be massively produced. Our most recent development is “PitaPot”, a pre-baked bun designed for doner kebab / gyros or any other kind of hot sandwich. It is soft and non-rigid pizza like dough, formed and baked through a production process as edible pot, open only in one (upper) side with internal dough surfaces also toasted. The shape and the size of the hollow have been initially designed in order to meet the filling standards of a doner kebab or gyros sandwich. First, you toast the bun which is stuffed with basic ingredients such as grilled meats, ham, cheese, tomato, etc., in a panini press (or heat in the oven) and then, if you like, you may add more vegetables, fries & sauces. You may fill the bun with a lot of ingredients in order to maximize taste without losing sandwich integrity. The purpose of the invention is to create “easy to handle” and “easy to eat” hot sandwiches which usually carry large quantities of food and liquid sauces. The shape of the proposed products and the thickness of the dough walls in conjunction with the fact that the internal surfaces of the dough are toasted (creating barrier to liquid penetration), permit a very efficient way of food holding. The same principles have been applied on designs for a new type of burger bun or a new kind of toast bread bun. Easy to handle, easy to eat burgers or mess-free toasted sandwiches.
Key Benefits
Introducing to a huge and saturated market (in terms of new products), a really new concept / product with a clear USP: convenience, for both the people who prepare sandwiches and the end users. Regarding product development, there is no need for a manufacturer to develop the product from scratch. PitaPot is already developed and produced. Any kind of bun design (of the same concept) can be easily transformed to actual product since the manufacturing principals remain the same. The products are protected by registered industrial designs in EU.
Applications
Industrial bakery manufacturers in order to produce bread carriers for sandwiches, with different sizes, designs & recipes, to be used in both the foodservice & retail sector.