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Personalised Challenges are AI-driven, multi-step continuity offers designed specifically for high frequency retailers to reward incremental customer behaviour.
About
Personalised Challenges is an end-to-end solution which combines personalisation and gamification to positively impact and reward incremental customer behaviour.
The process of assigning a personalised Challenge to an individual customer requires our AI models to take 190+ intelligent decisions. How does it work? First, our AI engine selects the top offers to recommend to each shopper based on affinity. Then, it personalises the target spending values and the rewards a customer can earn for completing the Challenge. These intelligent decisions ensure that each Challenge is tailored to deliver the optimum output for every individual, executed at an unparalleled scale.
There are 4 Challenge types: Frequency, Brand, Category & Referral. Each Challenge type is designed to engage further with customers, enhance customer loyalty and drive incremental behaviour change. Personalised Challenges is currently used to great success by many leading retailers globally, including Leclerc, Carrefour and Tesco.
Key Benefits
1:1 Personalisation at Scale: Deliver millions of truly personalised offers without needing a large team of analysts. Our product combines the reach of mass marketing with the efficiency of personalisation, offering the best of both worlds.
Guaranteed Profitable Sales Growth: Achieve a 7:1 incremental sales to reward ratio by only rewarding incremental behaviour. Customers earn rewards by spending slightly more on their favourite products than usual, ensuring profitability.
New Revenue Streams from Suppliers: Generate a 4:1 incremental sales to reward ratio for participating suppliers. This leverages supplier relationships to create a cost-neutral offering, but the solution also provides another opportunity for retailers to promote own brand products.
Accelerated Digital Acquisition and Engagement: Cumulative rewards enable customers to earn significant value on the products they love most, driving engagement and loyalty.
Seamless Integration: No POS integration is required, meaning a seamless integration into existing tech stacks via API, and the ability to go live within 5 weeks.
Applications
Personalised Challenges are designed for omnichannel retailers that prioritise customer centricity. Our AI-based solution leverages customer data to create and execute personalised customer experiences at scale. By focusing on individual customer needs and behaviours, we aim to optimise promotional spending, increase ROI, and drive true one-to-one engagement, ultimately enhancing customer loyalty.