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The packaging is actually a regular plastic (PET) bottle with a label. The bottle is made as thin-walled as possible and the label made of carton is used as a constructive element
About
Ultra-thin PET bottle with a label of thin laminated carton. The bottle contains the liquid and holds pressure; whereas the label, creating full (or almost full) cylinder embracing the bottle), provides vertical rigidity. The label could be made perforated for grip enhancement.
Key Benefits
This design implies significant reduction of plastic use with minimum change of existing technology.