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We're creating an interactive B2B2C big data adtech/martech mobile app using AI, AR and gamification to bring targeted shoppers into local retail and events businesses they choose.
About
Local small business, the kind every community has, are tired of seeing their sales slip to Amazon, eBay, and every other e-commerce site. They see "Going Out of Business" signs and mass retailers heading to bankruptcy, the effects of pandemics, and are just plain feeling the squeeze. Compounding these external challenges are their relevant internal challenges - a lack of time and resources created by an incessant work environment to properly market and advertise their business. They rely on word-of-mouth and limited promotional methods that cannot and do not provide equitable data necessary to determine if these routines are proving valuable. Their revenue is a product of these efforts, producing a “Catch-22” - a problematic situation created by the solution. We can help change that, making it fun and exciting and sustaining local communities in the process.
Key Benefits
Mystery on Main Street is creating a unique interactive, big data marketing and advertising mobile application platform utilizing several technologies including AI (artificial intelligence), AR (augmented reality) and gamification to promote patronization of local B2C walk-in traffic “mom ‘n pops”. Each “gameplay” uses “whodunit” storylines to takes players to locations they’ve chosen to receive clues and solve a mystery, while promoting local brick and mortar business and events. Players must enter these locations with no interaction with location personnel and employees required. Our data uncovers the all-important “ghost shoppers” (the “just looking” crowd) but players and participating merchants mutually gain with no membership or subscription required. The first player to solve the mystery receives a valuable prize. Think of this as Groupon meets scavenger hunt and Pokémon Go.
Applications
Every and any B2C walk-in brick and mortar and events business around the planet.