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By measuring customer behaviour and through predictive modelling and AI, we deliver real-time notifications to retail personnel for enhanced customer experience & shrink reduction.
About
Our platform ladders from establishing a baseline of store performance using Conversion as a key performance metric in our TrafficNow suite. Understanding Opportunity Traffic, Conversion and Labour Allocation enable subsequent phases of in-store "interrogation" to understand how customers interpret the shopping experience. The middle Phase II of our platform (InStoreNow) formulates the business intelligence hub. Interpreting the business operation and its' alignment to the customer experience, we measure the deltas as interpreted through the customer lens and formulate the business logic to generate real-time responses to opportunity within the retail operation. Phase III (MyCustomerNow) deliver real-time notifications to the appropriate store personnel to respond to the specific business need and opportunity. Our platform has proven to deliver 2+% increase in conversion in Phase I (TrafficNow) to beyond 8% increase in conversion through the utilization of MyCustomerNow (MCN). We also see a considerable reduction in shrink and dramatic impact on Labour Optimization.
Key Benefits
Increased conversion Increased sales Increased average sale Improve labour efficiency Enhanced customer experience Increase NPS Reduce shrink
Applications
Retail in-store experience Customer experience Queue management Merchandise optimization Promo optimization Labour optimization