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Blings' MP5 is the world first truly dynamic video tech. We help brands communicate with users with the flexibility of text and HTML, and the immersiveness of video
About
Blings’ MP5 innovative and award-winning video platform combines the beauty of video and the power of code to help businesses to engage in two-way communication with their audience through personalized, interactive, and dynamic video. Until now, companies have been forced to choose between the flexibility of text and the engagement of video. With Blings MP5, video goes beyond its current limitations, transforming into a critical business driver. Some of the world’s biggest brands including Mcdonald's, Mercedes, and Singapore Airlines are using Blings MP5 video to communicate and interact with their audiences with unparalleled engagement and ROI.
Key Benefits
Video has overtaken still images as the preferred medium of communication. By eliciting deep reactions and emotional responses, video makes people want to react and engage. In fact, videos get 1,200% more engagement than text and images combined. MP4 has been the video format of choice for over 20 years but has not improved our ability to communicate with each other. Video is a great way to have a one sided megaphone blast of communication where companies can tell their story without the ability to hear back from their audience. Blings looks at video as the next communication frontier. By combining video with code, we’ve developed MP5 technology that makes video immersive, contextual and accessible. Video moves beyond passive entertainment to actively help companies hit their business KPIs. It’s time video be used as a business driver that includes dynamic data that is relevant to the recipient at the exact moment they see it, with interactive call-to-actions like buttons, forms and calculations within the context of the video and interactions that drive the user experience forward.
Applications
ANY touchpoints with users, that are done today with text (HTML, mobile app, email, or SMS) are usually more effective if it was video. MP5 is the only solution that enables converting your text messaging to video easily and at an unlimited scale and sophistication. MP5 videos are applicable in multiple domains and needs, from marketing to sales, customer success, product, and even HR. Some of the world’s biggest brands including Mcdonald's, Mercedes, Estee-Lauder, WPP, and Singapore Airlines are using Blings MP5 video to communicate and interact with their audiences with unparalleled engagement and ROI - From the top of the funnel, to helping existing users and making sure they are satisfied up to loyalty and retention, and so on. As an example, we help McDonald's in 10 different use cases - attracting new users to the application based on their previous activity, showing new products in an interactive video, asking them to fill out a survey inside the video about the delivery, updating about deals and events, etc.