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The platform lets brands create, manage and measure mobile campaigns. End-users scan ANY code and receive relevant information. Brands see which phone scanned what, where and when.
About
As people use smartphones to engage with the world around them, Linkz helps brands to deliver relevant customised content. Simply by scanning a label, packaging or catalogue page, end users gain fast, easy access to relevant information - enhancing their experience of the product and making it easier for marketers to engage with them. Linked content can be videos, technical data, but also easy re-order, loyalty schemes, competitions, entertainment. Language detection means that content can automatically served up in the end-user's preferred language. Linkz uses invisible watermarks as well as existing barcodes and QR codes. It works for almost any image or medium to link from the tangible product to bespoke digital content. Our platform is unique in its user-friendliness, ability to re-use watermarks, ability to run trigger-agnostic campaigns. We offer standard marks, where multiple items connect to the same digital content, but also offer serialised marks, where each item has a unique fingerprint that can be connected to unique information. This can be used for both highly personalised marketing, but also brand protection. Using the Linkz platform brands can find out what works best for them, without making costly commitments or mistakes. Other triggers (RFID, Bluetooth Beacons, Image Recognition) can be included. The Linkz platform creates, manages and measures mobile campaigns. Brands see which phone scanned what, where and when, gaining detailed insight into end user behaviour, or distribution channels. Linkz has developed the platform and the app and own the IP. The app can be white-labeled, or incorporated in an existing app. New market applications are
Key Benefits
Very agile - campaigns can be up and running in days rather than weeks. Trigger agnostic - can compare effectiveness of QR vs Watermarks vs barcodes. Quick to adapt - changing content is done easily. Clear data to analyse usage. Can use existing barcodes - no packaging change needed.
Applications
Any brand that has either - a story to tell - complicated products (technical, chemical, healthcare, nutrition) - a multi-lingual audience - a captive audience can quickly benefit from connecting their products to online content.