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At the moment we can connect the individual consumer in store to the brand by way of a progressive web app that collects data on the end consumer and connects to the brand
About
We have been working with many brands like Diageo & Unilever to connect the end customer to the brand. By giving personalised offers that scan seamlessly through Epos solutions to brand activation within the Off Sales category along with additional information available through a QR code. This can be targeted at specific audiences and instead of PPV or CPC we can measure the outcome on redemption. This can be linked to complimentary products or occasions & can be traced at each stage better than cookies. This can be done direct in store through splash pages. In store with QR codes. Or on digital print or DooH with QR codes. The single QR code brings you to the company landing page /offers then the customer can select multiple or single promotions where they get a single one time use QR code
Key Benefits
Provides data touchpoints at each stage of the consumer journey. We don't require the obstacle of downloading a native app and we can redeem digital coupons without redemption to the Epos system. We can integrate into sales to allow for seamless purchases and based on previous purchases and purchasing history we can build a recommendation engine to increase purchases. This can be ingrained in digital marketing, print, DooH & on any digital channel with transparency across the channels.
Applications
Marketing, Customer Insights, Direct too consumer, data touchpoints