Register for free to
view the full innovation profile.
Produtrack uses Machine Learning to identify a product at disposal sites and thus provide the time it took to be consumed, hence allowing for nonplastic packaging options
About
Produtrak is a technology we developed which uses machine learning to identify a product at the disposal site. By matching its original dumpster we are able to identify where it originated and the time it took to be consumed. With this the manufacturer is able to pinpoint how much time it takes for its product to be consumed and thus avoid having to use highly stable plastics such as PET for less resistant ones as there is no need to "overkill" the package time now as we now know we do not need such stable plastic. Please look at the youtube video below
Key Benefits
1 - Avoiding super extreme plastic packaging for less resistant ones which thus degrade faster 2 - Knowing the full circle of product consumption from the time it is produced until it is fully consumed 3 - Knowing better where the customers are, where they purchase the product, how they use it, etc
Applications
For Coca-Cola it would allow the company to replace PET for less resistant and thus more degradable plastics