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Kaido is the essential wellbeing solution for business. It is designed to help employers to implement a dedicated health and wellbeing programme for their employees.
About
Kaido is a holistic behaviour change programme focussed on improving the physical, mental and social wellbeing of employees. Through a combination of fun and engaging company wide challenges, tailored health and wellbeing content and bespoke management reporting, Kaido empowers employees to take control of their wellbeing, whilst helping the employer to better understand the health and wellbeing needs of their people. Since its official launch to market in Jan 2018, Kaido has benefitted the employees from a whole host of public and private sector businesses, in the UK and abroad, including KPMG, HSBC, Twinings Tea and the NHS, both directly and through Kaido’s exclusive partnerships with Cohort Software (Occupational Health) and RBS NatWest (SME’s). Within the NHS specifically, Kaido has been made available to over 200,000 NHS employees from an array of NHS trusts including; The Royal Marsden Hospital NHS Foundation Trust, North West Ambulance Service and Great Ormond Street Hospital NHS Foundation Trust. Kaido was built in response to a market need for an inclusive, engaging and most importantly cost effective wellbeing proposition, that focussed not just on physical activity, but also the broader more holistic pillars of health including sleep, nutrition and mental health. Kaido is passionate about making workplace wellbeing as accessible to small and medium sized enterprises as it is to large corporate organisations. Within these SME populations, the impact of employee ill health, absenteeism and presenteeism is far more significant. SMEs have a smaller pool of employees to 'fill the gap' and find it more difficult when it comes to the attraction and retention of talent, yet currently few have access to the health and wellbeing products and services that could help. The need is further supported by the fact that SMEs are now recruiting from a millennial generation that are intrinsically motivated by how valued they feel in the workplace, their relationships with colleagues and how responsible their employer is when it comes to their personal health and wellbeing. For this reason, Kaido has recently evolved its offering into a full self service SaaS proposition that allows a 'Wellbeing Champion' within a business to set up, promote, manage and evaluate their company’s wellbeing programme. Kaido recognise that within the SME environment there is not likely to be specific domain expertise, who’s core job is the employee wellbeing agenda and thus there is a need to provide a ‘volunteer’ wellbeing champion within the business with the training, tools and resources they need to make health and wellbeing a core part of the business culture and employee value proposition. This is what the Kaido Wellbeing platform sets out to achieve. The addition of a fair billing policy means that the SME only ever pays for the active users on the platform, giving total transparency. Kaido as a business has public sector backing from University Hospitals Birmingham NHS Foundation Trust in response to their call for innovative solutions to address the prevention agenda, as well as number of other public sector backers including EIT Health, the Academic Health Science Network (part of the NHS) and Creative England.
Key Benefits
The Kaido workplace wellbeing solution has a number of key benefits that are attractive to the SME client. As a self service SaaS proposition, Kaido is a low touch (ease of deployment for the client) but highly accessible (in terms of the number of people it can benefit) and cost effective wellbeing solution for businesses. Amongst existing SME clients, Kaido boasts engagement rates of > 65% for medium clients (51-250 employees) and 72% for small clients (11-50 employees). It is a holistic (adopts a broad wellbeing focus), preventative solution and is ideal for clients who are starting out on their wellbeing journey or are looking to better understand the health and wellbeing needs of their people. It’s Unique Selling Points (USP’s) are its Holistic Health Focus (introducing employees to a range of health topics), tailored user experience (bespoke content journeys based off an employees goal, competence and working pattern), 365 days of content (Kaido has something for everyone all year round), and fair billing policy, meaning the business is only charged for their employees who are actively engaging with and thus benefiting from the service. Kaido is not a health and fitness tracking application like many other solutions on the market. It is a content rich, behaviour change solution that benefits its users. This is reflected in it’s user demographic data whereby 60% of users are female, and the median age of a Kaido user is 40. These are the real workers within a business, the so called hard to reach, and the ones that previously have not engaged with business wellbeing initiatives that focussed on tracking, favoured the tech savvy and the worried well. Both the employee and employer proposition is focussed on giving the user the skills, knowledge and confidence they need to make positive change. The Kaido proposition has been co-developed with both investment and expertise from the National Healthcare Service (NHS) and extensively tested on an NHS employee population. In addition, it is trusted by a number of large corporate organisations, both of which should give confidence to an SME. Kaido’s ambition is to become the wellbeing partner of choice for small and medium enterprises across the world.
Applications
Kaido is a workplace wellbeing solution that is licensed directly to business customers on a monthly subscription. Kaido is ideal for a business that is starting out on their workplace wellbeing journey and is available to businesses of any size.