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Novalia creates award winning immersive experiences using touch sensitive conductive print. In Novalia's world, posters can talk to you and walls can launch immersive soundscapes.
About
Novalia is a creative technology company who create immersive experiences for brand activations and public spaces. Our projects deliver deep brand equity by creating installations that emotionally connect with visitors & consumers. Our work is built around our patented technology - Printed Touch - a mass manufacturable process that uses conductive ink to add interactivity to graphics. In Novalia's world, point of sale can talk to you, posters tell you stories, murals let you remix music and print can capture data. We have created projects worldwide for clients such as The Smithsonian Museum, Coca Cola, Capital One, Nestle and many more. We are also developing multi-touch sensors for high volume consumer products.
Key Benefits
Our experiential projects allow you to:Generate more engagement: Attendees can engage in new and exciting experiences that capture their attention, encouraging participation and collaboration at events.Increase brand awareness: A truly memorable experience generates buzz and brand exposure, helping to boost your image and attract new customers.Raise brand loyalty: Experiential marketing converts new prospects into repeat buyers and fosters loyalty in your existing customer base. The more emotionally connected they feel to your brand, the closer they are to conversion.Create viral opportunities: Our unique activations and world firsts have been widely shared in the press and on social media—making experiential a great way to gain organic media exposure and further increase brand awareness.Optimize your budget: Repurpose installations for subsequent events, creating one design that will support in person experiences multiple times.
Applications
We have created interactive projects for museums, care centres / healthcare settings, festivals, FMCG, food and alcohol brands, beauty brands, toy companies, musicians and venues. We have also conducted R&D projects for some of the world's biggest tech companies. At the moment, we are focused on delivering experiential advertising projects and we are also developing multi touch sensors for high volume consumer products.