Interactive 360° Videos

About

What is 360 stories? 360 stories is a complete, self-serve tool for easily creating and publishing high-quality branded, interactive 360° videos. It is the only tool that makes it possible to add interactive elements on top of 360° video. This includes adding images/logos or text with clickable links, or adding linear video that plays within a 360° video scene. This means it’s easy to get creative – perhaps linking several 360° videos together so they act as scenes in a dynamic, interactive story. Or, gamifying a 360° video so that the viewer looks around for an image hidden somewhere in the scene. 360 stories is also unique because it is fully integrated with an extensive library of premium licensed 360° video content, allowing users to create fully customised content in minutes. Content created using 360 stories can be published directly to the web (or social media) and is viewable using any web browser on desktop or smartphone. There’s no need for audiences to have any special viewing equipment or download any apps or video player software.   Why 360° video? Gaining and maintaining audience attention has never been harder than in today’s “always-on” world. 360° video breaks the boundaries of traditional, flat, linear video - delivering a standout experience that grabs attention and allows audiences to take control, look around and discover more. 360° video offers the ability to tell stories in new ways. Audiences have the power to delve deeper to discover and explore the scene by choosing where to look. It is proven to be much more effective than standard video: 41% more interactions, 5X higher click-through rate, higher repeat views, 46% more full-length views and higher share rate (Google).   What challenge does 360 stories address? 360 stories removes all the challenges of editing and sourcing content. It’s far quicker than using a standard professional video editing package and makes it possible to add interactive elements on top of 360° video, to create a call to action or to gamify content. Streamlined editing: 360 stories can be used by anyone, without needing any specialist knowledge, coding or experience with video editing tools. You simply select your 360° video (or use one from Blend Media’s library) to create your story. The whole process can be completed in the same time as it would to take to render a video in a traditional professional video editing package. Interactivity: traditional video editing software does not allow interactive elements to be added. With 360 stories you can add logos, text, linear video and interactive hotspots and click to publish straight to the web or social media for users to easily engage with. Easy to source content: upload your own 360° video content, or use any of Blend Media’s library of 7000+ 360° videos, all accessible from within 360 stories. Reach a mass audience: content produced in 360 stories can be viewed by any web browser, no need for audiences to have any specific video players or viewing equipment. Use existing brand assets: publishers/advertisers can use their existing logo, image and video content, integrating it within a 360° video.   How does it work? 360 stories is a drag and drop tool, as easy to use as MailChimp or WordPress. It takes users through a simple step-by-step process and allows text, linear video and hotspots to be easily added within 360° videos. The web editor allows objects (text, logos etc.) to be edited in the same scene as the 360° video, so it’s easy to see how the finished piece will look.