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Learning from each customer's unique signal and behaviour, we deliver a personalised promotion at the right time in the users journey.
About
4 Roads is now calling on 14 years experience of implementing self-service solutions and is developing a framework called "Social Stack". Social Stack is a modular application framework that is designed to be a cloud solution. Utilising web services and serverless architecture, the platform aims to provide a building block system that allows for any self-service solution to be built in the cloud. The intents based promotion engine predict shoppers intent by learning from each visitors signals and digital behaviour in real-time. It then delivers the optimum promotion needed on each and every session to ensure that online shoppers complete their journey and return as repeat customers.
Key Benefits
Drive retention and loyalty Align promotions with inventory Keep a healthy brand perception Protect marketing channel ROI
Applications
The intents based promotion engine is suitable for brands that have an online presence and e-commerce capability