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indexAR is an AR-as-a-Service solution that allows companies to build, set up and deploy AR content fast (30 minutes) and cost-effectively (1000EUR /month).
About
indexAR is an innovative AR platform for building, valuing and streaming 3D content.
Our mission is to create the next "YouTube of 3D content”!
What we mean by this is we are looking to empower businesses and non-specialist individuals to easily create and share 3D experiences through Augmented Reality.
indexAR stands out by offering a ready-to-use solution for AR campaigns, reducing the development and setup time from several weeks to just 30 minutes, reducing costs dramatically and increasing impact
indexAR targets the Marketing and Sales departments of the companies through the advertising agencies.
Our approach is based on the way things are done in the market nowadays. Advertising agencies have direct access to the Marketing and Sales departments of those companies, they have access to decision-makers and budgets. Also, they already have established trust with those companies.
Most of the large companies are contracting services that imply AR technology for sales and marketing campaigns through advertising agencies.
Our market insights are based on the use cases we have delivered for: iQOS, The Coca Cola Company (Vergnano Caffe) https://youtu.be/bA1eTwwEmX4, Bosch Rexroth, Continental Automotive, Accenture, ifm electronic, Phoenix Contact, Digital Twin, Riverside Residence, Transylvania College, Commercial Bank of Romania (ERSTE Group).
This aided us in comprehending how to construct a solution capable of catering to various use cases across diverse industries and also in determining the direction for our go-to-market strategy.
Key Benefits
Through indexAR we are addressing the challenges related to the development cost, development time and necessary know-how, by providing a ready-to-use infrastructure with a unique mix of features plus the necessary support services to deliver an impactful message.
1) Compared with the situation where Advertising Agencies had to develop a custom AR app, the advantages of using indexAR are:
- AR campaigns can now be launched within 30 minutes instead of months of planning;
- With cost reductions, they are now able to reach out to a broader range of companies that can afford to embrace AR technology to reach their target audience;
- Achieving time and cost savings by eliminating the necessity of complex IT development teams and project management typically involved in custom AR app development.
2) In the situation where Advertising Agencies will use indexAR instead of another similar solution that also provides a ready-to-use infrastructure, they will benefit from a combination of features that are specific to our solution and support services included in our subscription package.
2.1 Unique mix of features
Of course, there are similar solutions on the market that might have some of the features we have, but not all of them, not in this combination.
The combination of differentiating features originates from our extensive professional experience (12 years in sales and 12 years in developing games and mobile apps for the global market) and valuable insights gained from our paying customers.
Our mix of features consists of:
1) Realistic 3D content.
2) Lead generation tool.
3) Easy to integrate.
4) Adaptive versatility
2.2 The support services included in our subscription
We have included in the subscription package, support services for the creative department of advertising agencies.
This consists mainly of User Experience insights (user journey, the optimal manner of content delivery, recommendations regarding the type of content that can be played, and the optimal mix between different types of content).
People in general, advertisers included, are acquainted with different types of AR campaigns from entertainment (PokemonGO) to interior design (Ikea Place) or brand awareness (Burger King). But when it comes to creating a new concept for each client as happens in the case of Advertising Agencies we have realised that this is no easy task for them.
There are a number of reasons for that. They are not very familiar with:
a) the technology overall. They don’t know the limitations and the possibilities thus sometimes the creative brief can’t be implemented or needs readjustments.
b) the best practices in this area (e.g. it’s not recommended to deliver an AR experience where people have to read the text in AR).
c) the resources needed or available to deliver an AR campaign (e.g. 3D modelling, animation, sound, content size and format)
Applications
The market
Digital transformation is no longer a buzzword, it’s a well-established market trend that’s shaping the way companies do business nowadays.
The Advertising Industry is also swept into this transformative wave.
Digital advertising budget outpaces that of traditional media. In the UK it reached 26.1 billion British pounds from less than five billion a decade ago, in Germany digital ad spending reached approx. EUR 14 billion and in France EUR 9 billion euros.
This is a trajectory set to persist.
AR technology is part of the digital transformation trend and has already proven itself as an impactful solution for digital advertising, contributing around 1.3 billion EUR worldwide. (VR/AR Industrial Coalition - Strategic paper May 2022)
In this context, digital advertisers face the challenge of crafting compelling stories and delivering impactful messages through AR campaigns, while dealing with budget and time constraints.
Our approach
To address digital advertising and promotional challenges, we have developed an AR-as-a-service solution called indexAR. It allows them to build, set up and deploy an AR campaign fast and cost-effectively, while delivering an impactful message.
By addressing advertisers’ needs regarding time and budget constraints and also their need for additional insights regarding AR technical limitations, UX best practices for AR and content creation resources that are needed to deliver an AR campaign, we are positioned to lead the way in the European Advertising Industry, introducing innovative trends in the design and execution of AR campaigns.
Our top clients are the following advertising agencies: EssenceMediacom, McCann PR, Cheil Centrade, Saatchi & Saatchi, Omniperform, Infinit Solutions, Outbox, Best Smart Digital, Pastel, Tempo Advertising, WOPA, The Social Nest.