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Beacon is an award winning Cyber SaaS platform that reduces wasted spend, reduces fraud, increases engagement and improves ROI in search & social digital advertising.
About
Recognised by Tech Nation in the UK as the best Cyber Security company in the Rising Stars 2021 awards, Beacon is taking the lead in empowering brands and marketing agencies to take control of their digital marketing data. Beacon provides accurate data for better digital campaign decisions and results; including click fraud protection on Google Ads, Bing, Facebook and Instagram. It empowers marketers to more accurately measure campaign results, increase human visitors and therefore increase ROAS, often by double digit percentages. Beacon also works seamlessly with existing technology to add value to that existing investment. “Beacon initially detected that as much as 66% of clicks on my Facebook ads were invalid bot clicks. Since using Beacon I have seen a significant reduction.” US D2C Retailer.
Key Benefits
Beacon is new innovative cyber technology that detects bots vs humans across all digital channels and blocks them on Facebook (on platform and audience network), Instagram, Google Search Ads, and Bing Search Ads. This empowers marketers to accurately measure campaign results and get a more effective campaign spend. It increases ROAS by a staggering 20% and often more. Beacon is for brands or agencies spending marketing budget on paid search & social, and PPC. Bot clicks and other invalid traffic waste around 40% of ad budgets. For some users, Beacon is currently reducing that waste by up to 66%, meaning that they get massively better ROAS from their ad spend. Beacon features include: ● Bot Detection - reveal & report bot clicks vs human clicks on paid ads (and non-paid posts) for all channels. ● Bot Blocking - prevent bot clicks for Facebook, Instagram, Google & Bing search ads, avoiding the associated budget waste. ● Reaching More People - fewer bots means more budget to reach more people and generate more engagement and sales. ● Wasting Less Budget – your ad spend works harder to improve ROAS. ● Data You Can Trust - better quality data enables improved decision-making for better marketing. Beacon software is installed in minutes with no impact on operations or existing marketing tech. Beacon was recognised by Tech Nation as the best Cyber Security company in the Rising Stars 2021 awards. We are taking the lead in empowering brands and marketing agencies to take control of their digital marketing data.
Applications
Beacon is directly applicable to all organisations that need to drive humans to their website for a specific reason - a sale, download, booking, data capture, etc. It gives swift, tangible and measurable ROAS and ROI improvements. Key sectors are: ● D2C retail, travel, hospitality, charity, financial services, etc. ● Other D2C organisations looking to drive consumers to their website. ● Digital agencies serving the above.